New York, NY (March 14, 2007) -- NEW YORK, NEW YORK – MARCH 14, 2007 -Scholastic Inc.... announced today that J.K. Rowling’s Harry Potter and the Deathly Hallows will have a record-breaking first printing of 12 million copies in the U.S., and a multi-million dollar marketing campaign to support the highly anticipated release at 12:01 a.m. on July 21st. The first printing for the seventh book in the Harry Potter series breaks the record held by the sixth book, Harry Potter and the Half-Blood Prince, which had a 10.8 million first printing in 2005 and sold 6.9 million copies in the first 24 hours.Don't get me wrong -- I love Harry Potter and will most definitely get this book -- but it's sort of depressing to read this. Twelve MILLION copies? With sales possibilities like that, what publisher would take a chance on a novel that would appeal to, say, just ONE million readers... or ONE hundred thousand? Will this huge print run encourage what many have seen as the publishing industry's inclination to go where the large sales are, and leave behind worthy novels just because the market is smaller?
But, of course, if I put myself in the publisher's place, why WOULDN'T I go for the big sales? After all, they're not a charitable organization. They're in business to make money, and I don't mean that in a pejorative manner. They're not in business to lose money or break even. They're in business to MAKE money.
So what about the novels that appeal to smaller audiences, but whose story is worth hearing, whose words are worth reading? Will they disappear?
Funny that I should be asking this in March, which just happens to be Small Press Month. I stumbled on that fact while visiting my publisher's web site. Maybe that's what got me thinking.
Support the small press. Your mind will thank you.
